Established in 2007 as a land-based bookmaker, 1xBet has its roots in Eastern Europe. Operated by Caecus N.V., the company expanded its reach by going online in 2011. It holds a license from Curacao and several local licenses in countries such as Ireland, Nigeria, Russia, Kenya, and Mexico.

1xBet has built a reputation for forging high-profile partnerships, including its sponsorship of Serie A. The brand has collaborated with prominent football clubs like FC Barcelona, Liverpool, Chelsea, and Olympique Lyonnais. It has also been an official partner of La Liga, the Brazilian Premier League, and the Confederation of African Football (CAF). Additionally, cricket star Dwayne Bravo serves as the brand ambassador in India.

In response to bans on betting advertisements in regions like Europe and the UK, the company shifted its focus to other brands and events. Today, its logos can still be spotted in the Volleyball World Tournament, the CAFA Nations Cup, and MMA’s PFL leagues. Notably, at the close of 2024, 1xBet secured a landmark 3-year partnership with FIBA, covering various competitions, including 3×3 basketball.

The sportsbook welcomes players from over 100 countries, including Canada, India, and Norway. Powered by BetB2B, the platform boasts an extensive selection of features, offering more than 60,000 events monthly, over 500 football markets for top leagues, and a wide array of payment options.

With over a decade of experience, 1xBet has cemented its place as one of the world’s leading bookmakers. Known for offering exceptionally high odds across a vast range of sports and markets, the platform also stands out with its diverse features, multilingual website, and extensive payment options. Bettors can toggle between Traditional and Asian Views, with an impressive overall payout rate of 97%.

Odds & Line

1xBet offers a staggering 60,000+ events monthly across more than 50 sports, including football, basketball, tennis, badminton, cycling, and handball. Football bettors will find some of the highest odds online, with over 500 markets to choose from, such as Cards, Asian Handicaps, Player Specials, and Penalty Awarded. Daily Price Boosts further enhance the appeal.

Basketball fans can place ante-post wagers on tournaments like the NBA, Euroleague, and Eurocup, with over 200 betting options available, including bets like “Who Will Score 20 Points First” and “Half-Time Result.” While Player Props are notably absent, tennis betting remains strong with a payout of 95.5%, featuring unique options such as Total Aces and Correct Score.

Live Betting

The live betting section is equally robust, offering more than 1,000 daily events with an average payout of 95%. Football markets feature over 300 options, allowing bets on a Goal, Corner, Penalty, or Card occurring within minutes. Basketball and tennis also provide a variety of Alternative Handicaps and Totals. The Quick Bet feature ensures you can place live bets with just one click, streamlining the in-play experience.

Features

1xBet is packed with innovative features to enhance the betting experience. Cash Out is available in both Full and Partial formats across multiple sports and markets. Live Streaming covers major leagues and tournaments, including La Liga, Bundesliga, Serie A, NBA, and tennis Grand Slams. The Multi Live Video feature allows you to watch up to four events simultaneously. Additionally, Edit Bet lets users modify bets by adding, removing, or swapping selections.

Unique tools like BetConstructor let players create virtual matchups in sports like football, ice hockey, and tennis by forming two groups of opponents with up to five selections each. Advancebet offers a “trust” feature, enabling bets even when your account balance is insufficient.

Other

1xBet’s offerings extend beyond sports betting to include user-friendly features. The platform supports 65 languages, making it accessible to a global audience. While navigation may be challenging for beginners, the 1xBet app is available on Android, iOS, Windows phones, and desktops for seamless betting on the go.

Customer support operates 24/7 and is available in multiple languages, including English and Indian, via email, live chat, or phone. Bettors can also place wagers via Telegram, adding another layer of convenience.

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